Public Relations
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Strategic Communications With Needle-Moving Results
Brands today are defined by their image, their perception, and their ability to build credibility through thought leadership. PR and external communications are primary drivers of the strategies needed for brands to deliver on all three. This results in greater confidence from customers and stakeholders, which leads to increased sales and a stronger bottom line.
Merit Mile offers PR and communications services to help your brand deliver on its promise to customers and stakeholders.
What We Offer
Strategy & Postitioning
- A comprehensive “analyst-style” research and positioning document that helps brands define their message and industry position against competitors.
Media Relations
- Press Kit Materials: Company backgrounders, fact sheets, executive bios, images, etc. – any materials the media may need as background when writing about a client brand.
- Press Releases: News announcements, product announcements, service offerings, data insights – any news announcement a client brand needs to make to the media.
- Story Angle Pitches: Compelling, trend-based notes to the media that offer client partner executives as sources for stories. These may result in interview requests or invitations for by-lined articles.
- Media Interviews: Ongoing dialogue with targeted media (via phone or email) where we make ourselves available to answer questions and coordinate interviews for client partners.
- Thought Leadership Articles: Feature story-style articles we author on behalf of our client partners that are placed in targeted media outlets, leading to enhanced industry thought leadership.
Social & Content Marketing
- Social Strategy: Social media research, profile set-up and management of daily content publish (Twitter, Facebook, LinkedIn, Instagram, etc.).
- Content Development: Buildout of editorial calendars, and the development of daily content that is used in social media profiles or blogs.
Research Programs
- Surveys: Online surveys developed, facilitated, promoted and analyzed all by the Merit Mile team. Client can decide to use their internal list or that of the agency.
- White Papers & Infographics: In-depth research papers based on data collected from surveys or third-party data that helps a client brand introduce an industry position, or support a particular side of an issue.
Work Case Studies
CompliancePoint – Cybersecurity and data privacy matters
CompliancePoint is a leading provider of information security and risk management services focused on privacy, data security, compliance and vendor risk management.
As a small consultative firm, CompliancePoint struggled to insert themselves as an industry voice amongst national news stories. CompliancePoint had little to no voice in conversations surrounding regulatory issues such as GDPR, compliance, CCPA, TCPA, data privacy and more. Merit Mile developed a strategy to insert CompliancePoint and its executives into national conversations, to further establish their position as a leading regulatory consultancy through thought leadership campaigns and media relations.
Merit Mile created an integrated Public Relations program utilizing and leveraging much of the valuable information that CompliancePoint provides. Merit Mile developed key messaging framework, created unique story angles, and provoked thought leadership articles and interviews, further establishing CompliancePoint as an authoritative figure in the privacy, compliance, and GDPR space. The campaign resulted in a total number of impressions exceeding 234 million, and an estimated publicity value of $2.5 million.
Beep – Autonomous shuttle fleet services
Beep is an autonomous mobility solution company delivering the next generation of services for passenger mobility to fleet operators in planned communities and low speed environments across the public and private sector, including transportation hubs, medical and university campuses, town centers and more.
Merit Mile organized a strategy to help Beep establish itself as the trusted leading brand and provider of autonomous shuttle bus fleets. Merit Mile needed to create thought leadership campaigns, as well as a vehicle for press distribution and media conversations. The campaign resulted in a total number of impressions exceeding 32 million, and an estimated publicity value of over $350,000.
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