Today’s business landscape features advanced, sophisticated and fast-paced technologies such as artificial intelligence (AI) and the Internet of Things (IoT) that continues to drastically alter the way industries function.

Fox News Chicago interview transcript

In early 2020, the COVID-19 pandemic forced companies into unchartered territories as they altered their business models to function and thrive remotely.

In today’s media landscape, data analysis proves necessary for journalists aiming to produce relevant and desired content for readers and viewers. For brands looking to elevate their overall awareness, an understanding of the press that intrigues readers and promises new clients shines through with survey data.

The COVID-19 pandemic that shut down the entire world in March had an almost immediate and sweeping impact on the global economy. In the U.S., gross domestic product (GDP) fell 4.8% in the first quarter, more sharply than the 3.5% decline expected by most analysts.

In just a few short weeks, COVID-19 displaced millions of employees and completely transformed the global business world into a remote workforce. For several years now companies have been touting the benefits that technologies offer in enabling a mobile and remote workforce – now the time has come to leverage these technologies so businesses of all sizes can allow their teams to persevere in one of the world’s largest pandemics ever.

Brands and marketing departments typically look to slash budgets immediately at the first sign of an economic downturn. While on the surface this makes sense to the finance departments, there can be deeper, lasting negative ramifications to this business approach. However, when done the right way, brands can leverage marketing with the right budget that can help them survive and come out on the other end of the downturn in a leadership position.

Almost overnight, the world has slowed down with all eyes turning toward any updates on the latest COVID-19 cases (Coronavirus). It has a certain, almost inexplicable scare quality attached to it even though the number of reported deaths remains at low levels. The fact that there is no cure, along with the fear of the unknown, has millions on edge wondering “what’s next”?

Technology is everywhere, and with the advancement of artificial intelligence and machine learning, digital transformation strategies seem to be inevitable for all companies, and many leading companies are reaping the rewards.

Recent data indicates the U.S. travel and tourism industry generated over $1.5 trillion in economic output, supporting nearly 8 million U.S. jobs. Is your hospitality brand eating its slice of this massive industry pie?

Public Relations (PR) strategies can be a highly effective tool for organizations in every industry and of every size. The right PR can build brand awareness, amplify credibility through thought leadership, enhance a company’s reputation in front of customers, and help bring in more sales (albeit indirectly).

Thousands of companies each year in the housewares market, builders and kitchen/bath design industries take part in critical trade events such as the International Builders’ Show (IBS), The Inspired Home Show, and the Kitchen & Bath Industry Show (KBIS).

A thought leader carries a level of credibility that makes others want to pay attention to what they have to say giving them a competitive advantage. This is extremely important for brands, whose goal should be to have a handful of well-respected thought leaders on staff giving the overall brand a higher level of credibility in front of clients, employees and industry observers. But there is more to it than just that.

There are a lot of great reasons companies partner to form strategic alliances. Together, an alliance can yield greater marketplace awareness, bigger market penetration, and, of course, value-added joint solutions. But the biggest driver by far is all about increasing revenue.

The way we communicate with our consumers online is continuously evolving. And while it’s important to include channels such as social media, SEO, and video in your strategic alliance marketing plan, email is still a top choice for generating conversions.

Public relations professionals regularly educate their management teams on what a proper PR campaign can do for their brand or organization.

Companies large and small leverage the power of two to get more done. In fact, strategic alliances (and ecosystems) are on the rise. Recent insights from Merit Mile Research shows that 54% of organizations will maintain or increase the number of alliance partners they support in 2020.

If your marketing team’s hard work is bringing in a lot of new leads through Salesforce’s CRM but you want to better understand their buying journey and qualification, then implementing a marketing automation tool is one of the most logical solutions for scoring and managing your new leads.

While working on the internal communications team of a Fortune-500 technology distributor, I was tasked with several initiatives – many of which I was solely responsible for, and for the others, I was part of a team.

In the competitive automotive industry, how can your B2B automotive brand continue to thrive? Truthfully, it comes down to the application of various practices. Considering this, we have given some of the best Public Relations practices you can apply to your brand.