News

Companies That Promote Digital Transformation Through Marketing & PR Are Rewarded by Shareholders

Technology is everywhere, and with the advancement of artificial intelligence and machine learning, digital transformation strategies seem to be inevitable for all companies, and many leading companies are reaping the rewards.

Thu Jan 2nd 2020
John Sternal
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The Merit Mile 2019 Media Relations Survey

Public Relations (PR) strategies can be a highly effective tool for organizations in every industry and of every size. The right PR can build brand awareness, amplify credibility through thought leadership, enhance a company’s reputation in front of customers, and help bring in more sales (albeit indirectly).

Thu Dec 12th 2019
John Sternal
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Effective PR for Builders, Kitchen Design, and Housewares Brands

Thousands of companies each year in the housewares market, builders and kitchen/bath design industries take part in critical trade events such as the International Builders’ Show (IBS), The Inspired Home Show, and the Kitchen & Bath Industry Show (KBIS).

Fri Oct 18th 2019
John Sternal
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How to Become a Thought Leader in Today’s Competitive Marketplace

A thought leader carries a level of credibility that makes others want to pay attention to what they have to say giving them a competitive advantage. This is extremely important for brands, whose goal should be to have a handful of well-respected thought leaders on staff giving the overall brand a higher level of credibility in front of clients, employees and industry observers. But there is more to it than just that.

Fri Oct 4th 2019
John Sternal
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5 Ways to Empower and Engage Strategic Alliance Sellers

There are a lot of great reasons companies partner to form strategic alliances. Together, an alliance can yield greater marketplace awareness, bigger market penetration, and, of course, value-added joint solutions. But the biggest driver by far is all about increasing revenue.

Tue Oct 1st 2019
Scott Lindars
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Strategic Alliance Professionals – Email Still Works!

The way we communicate with our consumers online is continuously evolving. And while it’s important to include channels such as social media, SEO, and video in your strategic alliance marketing plan, email is still a top choice for generating conversions.

Thu Sep 5th 2019
Scott Lindars
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The true power of earned media for brands

Public relations professionals regularly educate their management teams on what a proper PR campaign can do for their brand or organization.

Fri Aug 30th 2019
John Sternal
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Strengthening Your Strategic Alliance Storytelling Through Video

Companies large and small leverage the power of two to get more done. In fact, strategic alliances (and ecosystems) are on the rise. Recent insights from Merit Mile Research shows that 54% of organizations will maintain or increase the number of alliance partners they support in 2020.

Tue Aug 6th 2019
Scott Lindars
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Pardot and Salesforce Management for Marketers

If your marketing team’s hard work is bringing in a lot of new leads through Salesforce’s CRM but you want to better understand their buying journey and qualification, then implementing a marketing automation tool is one of the most logical solutions for scoring and managing your new leads.

Tue Jul 30th 2019
Jeremy Wilson
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How Companies Of Every Size Realize It’s Time To Hire a PR Agency

While working on the internal communications team of a Fortune-500 technology distributor, I was tasked with several initiatives – many of which I was solely responsible for, and for the others, I was part of a team.

Tue Jul 2nd 2019
John Sternal
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Staying Ahead of the Curve, PR Best Practices for B2B Automotive Brands

In the competitive automotive industry, how can your B2B automotive brand continue to thrive? Truthfully, it comes down to the application of various practices. Considering this, we have given some of the best Public Relations practices you can apply to your brand.

Tue Jun 25th 2019
John Sternal
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Pro Tips for Maximizing Your Microsoft Inspire Experience

Whether you’re a first timer this year or have attended dozens of events, Inspire (formerly WWPC), is nothing short of an immersion into the intricacies of information technology, and a veritable cloud computing bonanza. Having attended, presented …

Tue Jun 18th 2019
Mark Reino
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4 Tips for Stellar Product Demo Videos

Not all product demo videos are created equally, and unfortunately, many fall short of captivating their audience. What does it take to ensure your demo videos have the right amount of how-to and context to keep viewers engaged? Consider these four tips to create interesting and useful product demo videos.

Tue Jun 11th 2019
Taylor Karben
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The Survey Results Are In, Now What?

We all love surveys. From real-time polling on Instagram Stories to participating in an in-depth research study, everyone wants to have their voice counted and to see how they stack up against their peers. In the IT channel and tech industry, it seems like we can’t get enough of them. But nobody runs a survey just for a sake of it, it’s the results and what we do with them that we are after.

Thu May 23rd 2019
Scott Lindars
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Hospitality Advertising: Smart Approaches for Putting Heads in Beds and Butts in Seats

If you are in the hospitality sector you recognize that coming up with fresh ideas to fill rooms, seats and tables is paramount to your success week in and week out.

Fri Nov 30th 2018
Sarah Gibson
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Four Social Media Marketing Tips to Boost Your Holiday Sales This Year

Social media will drive more holiday purchase decisions this year than ever before as shoppers are flocking online in search of gift ideas. In fact, according to Mashable, about 65% of shoppers embark upon their gift search on social media.

Fri Nov 30th 2018
Sarah Gibson
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Three Essential Year-End Healthcare Marketing Strategies to Consider

Competition is tough out there, especially in the healthcare industry. With this economic climate, we’re all scrounging to beat out fierce competitors for our customer’s business. What are you doing to stay on top?

Fri Nov 30th 2018
Sarah Gibson
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Boca Jets Lacrosse Announces New Branding and Agency of Record Partnership

Boca Jets Lacrosse, a 501(c)3 non-profit youth lacrosse entity entering its 15th season in the community, announced today a strategic branding and marketing partnership with Merit Mile—a full-service, Boca Raton-based advertising and public relations firm established in 2007.

Fri Nov 30th 2018
Sarah Gibson
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Finding Balance in the Awareness and Lead Generation Mix

There comes a point in time when every brand faces the difficulty of prioritizing investments for the greater good of the mission. What's more important, awareness or demand generation?

Thu May 10th 2018
Mark Reino
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Five Reasons to Expand Your VAR Business with Cloud Services

After all the talk and all the hype, the proof is finally out.  Cloud revenues for the four quarters ended September 30, 2016, grew 25% over the previous year, according to a recent Synergy Research Group report.

Tue May 16th 2017
Sarah Gibson
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