Microsoft

Extending Azure to the worldwide breadth channel partner community first required that Microsoft gather insights from a key Azure pilot program. Then with those findings, use cases and GTM guidance could be built to support the pilot findings. The Merit Mile Azure for the Breadth Channel report documented the high-level pilot outcomes, collated key pilot-generated data, and offered strategic recommendations and supporting rationale for proceeding from the pilot to specific channel marketing activities designed to scale the Azure business among global partners and end customers. For more on Merit Mile Research capabilities, please email us here.