Equifax

The general perception of Equifax is that it is a credit file company. However, the company has evolved to become more of a data analytics provider to multiple industries, including automotive dealers, lenders, and resellers. To reshape this perception for Equifax in front of automotive leaders, Merit Mile developed key messaging and positioning frameworks, created unique story angles, and generated thought leadership articles and interviews, further establishing Equifax in front of the automotive community. For more, please reach out to us here.