Microsoft and Nuance Lead Generation

When Nuance, now a part of Microsoft Corp., needed to drive registrations and attendance for webinars in various sectors, Merit Mile conceived and executed a digital demand marketing campaign that included account-based marketing (ABM) and content syndication partners to help convert specific demographic and firmographic targets. The results yielded over 2,000 qualified leads. For more, including detailed campaign results, please read the complete case study here.