Merit Mile, an integrated communications agency serving some of the world’s most reputable brands, was recently recognized by The Stevie® Awards as a PR Campaign of the Year winner.
More specifically, Merit Mile was the silver award winner in the “Communications or PR Campaign of the Year: Marketing Consumer Products or Services” category for its “#BubbleIt Bracket Challenge” campaign for client, Protect Your Bubble by Assurant, Inc.
Protect Your Bubble by Assurant, Inc. provides protection plans for smartphones, tablets, wearable technology, appliances and electronics, rental cars, renters insurance and travel arrangements.
The campaign launched in sequence with the popular NCAA March Madness tournament in the spring of 2015. Similar to college basketball tournament brackets, Merit Mile pitted tongue-in-cheek yet realistic consumer blunders against one another, in voting brackets, to determine their rank and degree of severity. With several thousand participants voting, consumers ultimately determined that “water damage to your smartphone” was slightly more severe and bubble bursting than “tenants damaging your rental dwelling”.
“Our clients rely on us for creative campaigns that elevate their brand in front of targeted audiences, and the #BubbleIt Bracket Challenge had thousands of consumers and prospective customers participate while learning about Protect Your Bubble,” said John Sternal, Director of PR and Social Media at Merit Mile. “It is an honor to be recognized for our team’s hard work, and we look forward determining if our follow up campaign—How Irresponsible Are You?—will garner similar results.”
About The Stevie® Awards:
The Stevie® Awards, part of the American Business Awards family, are among the most prestigious business awards programs in the U.S. Additional details about The American Business Awards and the list of 2016 Stevie Awards winners are available at http://www.StevieAwards.com/ABA.
About Merit Mile:
Merit Mile is an award-winning full-service advertising, interactive and PR agency dedicated to helping brands, large and small, realize new levels of business growth. The firm is headquartered in Boca Raton, FL and serves nationwide clients in a variety of industries and markets. With emphasis on marketing, advertising, public relations and interactive design and development, the Merit Mile team consists of business-minded strategists, eccentric artists, and technology professionals that are passionate about building brands, generating leads and creating awareness for clients. For more, please visit www.MeritMile.com, or call 1-561-362-8888. Join Merit Mile in social conversation on LinkedIn, Twitter and Google+.