Experts say that building a brand identity involves more than just selling at an affordable price or providing superior products in comparison with your competitors. It involves more than just a business mission statement, logo or tagline. In fact, someone once said it’s what people say about you once you have left the room. It is how people summarize your character once you are not with them. A brand is supposed to tell customers they can count on your products, people and services.
It’s a commitment that, as a brand, you will take care of their needs as well as give them a positive experience as a business. To build a successful brand, every effort should be channeled toward providing customers with solutions that solve their challenges. If the customer’s needs are met or surpassed, the customer will be satisfied and will always view your product positively, one that provides solutions to their day-to-day life challenges. Businesses should not be skimpy on their brand identity, they need to adjust their efforts toward providing services or products that make the customer say, “this is what I have always wanted”.
Have you invested appropriately in the customer experience to reinforce the right brand identity? For example, are you investing appropriately to ensure the right experience whether it’s in your physical store, online, or even when you engage with customers on social media? Designing a logo that reflects your business aspirations is part of building a brand that customers can identify with. Efforts should be made to ensure that this part of branding reflects what the business stands for, without leaving out anything or allowing exaggerations. Is your brand identity healthy? To learn how you can make enhancements, schedule a meeting with a seasoned branding professional from Merit Mile, a South Florida advertising, PR and interactive agency that helps companies build sustainable brands for the long-term.