Solutions
- Design a modern, engaging, and mobile-friendly website to tell the Quackskins story with visual cues and compelling content
- Give Quackskins a professional and competitive edge
- Appeal the Quackskins brand to a broader geographic audience
Standing out in an industry of blending in
Quackskins is a South Florida-based company that produces a camouflage lineup designed to disappear in bright green cattails, sawgrass, and bulrush found in warm climates or during early Teal season. This purpose-built camo pattern is specifically designed for waterfowl hunters in the warm southern reaches of the migration – the wetlands of South Florida, coastal marshes of the Gulf, the southern Pacific Flyway, and beyond.
Challenge
Camouflage patterns offered by the established mega-brands and big-box stores don’t provide appropriate concealment for southern environments – and hunters aren’t aware of options specifically suited for warm climates. Quackskins needed to address branding and awareness challenges by creating the proper platform to promote their outerwear to a highly targeted audience.
Results
The new website was launched at the Florida Sportsman Expo in Tampa, Florida. Feedback from fellow hunters has been excellent and online sales are up by 50% since the launch.
Start Creating Business Momentum Today
Get In Touch"Site traffic, sales, and social media chatter have all gone up since we launched. I’m excited to use the new website as a platform for growth"
Alex Pomareda, Quackskins Founder
Deliverables
- Messaging and positioning
- Website Design
- Copywriting
- Photography
- Google AdWords campaign
"Quackskins was born out of the need to blend in better"