- Design a modern, engaging, and mobile-friendly website to tell the Quackskins story with visual cues and compelling content
- Give Quackskins a professional and competitive edge
- Appeal the Quackskins brand to a broader geographic audience
Quackskins is a South Florida-based company that produces a camouflage lineup designed to disappear in bright green cattails, sawgrass, and bulrush found in warm climates or during early Teal season. This purpose-built camo pattern is specifically designed for waterfowl hunters in the warm southern reaches of the migration – the wetlands of South Florida, coastal marshes of the Gulf, the southern Pacific Flyway, and beyond.
Camouflage patterns offered by the established mega-brands and big-box stores don’t provide appropriate concealment for southern environments – and hunters aren’t aware of options specifically suited for warm climates. Quackskins needed to address branding and awareness challenges by creating the proper platform to promote their outerwear to a highly targeted audience.
The new website was launched at the Florida Sportsman Expo in Tampa, Florida. Feedback from fellow hunters has been excellent and online sales are up by 50% since the launch.
"Site traffic, sales, and social media chatter have all gone up since we launched. I’m excited to use the new website as a platform for growth"
Alex Pomareda, Quackskins Founder
"Quackskins was born out of the need to blend in better"