Inspire others to speak well of your brand… en masse.
Hewlett Packard Enterprise (HPE) has been a leader in IT infrastructures and services since forming in 2015. HPE offers numerous opportunities for organizations to optimize the right mix of traditional IT and private cloud resources.
Challenge
As global organizations embraced cloud computing, it was only natural that software design and licensing evolve. Right between the ISV and the end-user sits the HPE customer: the service provider. HPE needed a steady-drip solution for communicating the benefits of partnering with HPE SLMS to service providers who needed a strategic partner in IT distribution.
Solutions
Merit Mile created a twelve-month integrated business development and marketing service campaign, leading with content creation for all appropriate social media outlets. This approach was synchronized with an online lead-generation system.
Results
Increased recruitment of hosting service provider partners within the US market over 12 consecutive months. The broader campaign delivered over $85k/month in net new service provider revenue generation against a $100k investment.
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Deliverables
- Social Media Planning, Setup, Execution
- Steady-Drip Blog Development
- Content Research & Curation
- Integrated Lead-Generation Campaign
- Editorial Relations
- Ongoing Management and Reporting
- Video Development
"We evolve technology into problem-solving solutions"