Fleet Advantage bolsters its position as an industry leader with an integrated PR campaign that showcases their cutting-edge solutions and cost management expertise
Fleet Advantage—a Merit Mile client for over ten years—is the largest independent lessor for heavy-duty Class-8 trucks and has over $3 Billion assets and over 20,000 units under its Life Cycle Cost Management program. This comprises a client portfolio of more than 50 of America’s top corporate fleets, including five (5) of the top 10 private fleets in the country. Fleet Advantage guarantees the absolute lowest cost of operation by providing fleet asset management, financing solutions, and fleet analytics, using the latest equipment technology to achieve optimum vehicle productivity and maximum safety. Fleet Advantage's model of TCO, clean diesel, and safety-enhanced trucks with shorter life cycles complement their customers’ ESG goals.
Challenge
Fleet Advantage relied on Merit Mile to help communicate its innovative approaches, share success stories from satisfied clients, and establish itself as the leading provider of fleet management solutions.
Managing a fleet of heavy-duty trucks involves numerous complexities, from cost management to ensuring the latest safety features. Fleet Advantage faces a unique PR challenge in communicating these
multifaceted benefits and effectively conveying the value and practical benefits of these solutions to fleet managers and decision-makers.
The goal was to educate potential clients on the advantages of their offerings and showcase how their expertise can transform fleet operations, making them more efficient, cost-effective, and safe.
Solutions
Merit Mile created an integrated Public Relations program leveraging Fleet Advantage’s advanced data analytics and innovative fleet management solutions. Merit Mile helped shape key messaging framework tailored to Fleet Advantage’s diverse offerings, including Life Cycle Cost Management, the EVAN (Electric Vehicle Analytic Navigator) tool, and flexible leasing options, further establishing the company as the largest independent lessor for heavy-duty Class-8 trucks.
Merit Mile created unique story angles that highlight Fleet Advantage's success in optimizing fleet operations, reducing costs, and enhancing safety through advanced technologies, while also securing interviews with key leadership and media placements in top-tier industry publications, showcasing Fleet Advantage as a leading authority in fleet management. Positioning Fleet Advantage executives as industry thought leaders was a priority, achieved by facilitating contributions to influential trade publications. This ultimately reinforced Fleet Advantage's key messages and highlighted its category leadership in fleet modernization, cost management strategies, and the transition to alternative fueled vehicles.
Fleet Advantage's Kids Around the Corner Foundation hosted a Back-to-School Backpack Drive on July 17th in partnership with Henderson Behavioral Health, a nonprofit organization providing behavioral health services to the South Florida community.
Merit Mile secured local coverage of the Backpack Drive with CBS Miami, including an interview with Fleet Advantage CEO Brian Holland on what it means to give back to their local community.
Results
With the help of Merit Mile, Fleet Advantage has significantly increased its brand presence, becoming a regular feature in key industry publications and leading business media outlets in the United States, including transportation, fleet management, and logistics. The company's executives have established themselves as thought leaders, frequently providing expert insights and commentary on critical topics, and the company's innovative solutions and success stories are now widely recognized and respected within the industry.
Fleet Advantage's contributions to the transportation fleet management industry have also been acknowledged through hundreds of industry awards, further cementing its position as a leader in the field. The successful execution of the integrated PR strategy has effectively communicated the company's value propositions, resulting in a more prominent and influential presence within the industry's media landscape.
3,356 Total clips
Total brand mentions: 3,356
Total impressions: 4,916,636,380
Total ad equivalency: $6,969,239
Total ROI: Monthly Spend 11.46X
Learn more about how Merit Mile can support your ABM, demand generation, and content marketing goals by contacting hello@meritmile.com.
Your Merit Mile Team
John Sternal
Partner, PR,
Social, Research
Justin Baronoff
Public Relations
Account Executive
Taryn Smith
Public Relations
Account Executive
About Merit Mile
Established in 2007 in Boca Raton, FL, Merit Mile is a marketing services provider focused on helping companies and corporate marketing departments build brands, drive sales revenue, and garner publicity in their respective industries. Our unique differentiator at Merit Mile is our ability to 100% own the message, the publicity, and the demand generation aspects of the corporate marketing function. Clients hire us and rehire us for our ability to refine their messaging/value proposition, develop top and mid-funnel leads, and get the type of editorial publicity that differentiates them from their competitors. From branding to PR to demand generation, Merit Mile is the high-octane fuel that invigorates corporate growth engines. To learn more, please email us at Hello@MeritMile.com, call us at 1-561-362-888, or visit us at www.MeritMile.com.
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