Advertising drives sales, branding creates loyalty.

As an unparalleled global leader in IT, the Citrix mission is succinct: make the world’s apps and data secure and easy to access. Anywhere. At any time. And on any device or network. Citrix solutions are in use by more than 400,000 organizations including 99 percent of the Fortune 100 and 98 percent of the Fortune 500.

Challenge

The Citrix Service Provider (CSP) channel team engaged Merit Mile to help support new partner recruitment goals with an integrated campaign. Citrix had a goal to recruit 1,000 net new channel partners and have 65% of these new partners transacting within 95 days.

Solutions

Merit Mile created a recruitment program that connected with Managed Service Providers (MSPs) and communicated the business opportunity and market trends for Citrix-powered hosted services. The program also fostered the business evolution of these hosting partners toward cloud services.

Results

Citrix Service Provider cloud and subscription-based revenues are already making an impact at Citrix. The company added 655 new channel partners in 2018, a 37.5 percent increase from the year prior. Also in 2018, the company’s SaaS business grew more than 200%, and the Citrix Service Provider business crossed the 1.7 million active-user-per-month threshold. Citrix Service Provider companies, a partner program subset, offer desktop as a service, application hosting and other subscription-based technologies. Source: Tech Target January 2019, CRN March 2019

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Deliverables

  • Strategy & Planning
  • Messaging & Positioning Framework
  • End-to-end Campaign Development:
    • Print Advertising
    • Email
    • Microsite
    • Video
    • Campaign Guidance & Presentation

"People-centric solutions for a better way to work"