Driving National Awareness for a Growing Professional Sports League
The American Ultimate Disc League (AUDL) was founded in 2012 to introduce and showcase its talented athletes and precision play to a global audience. Ultimate is a fast, flowing, and highly athletic low-contact sport that is played by advancing a disc (frisbee) down a field to score by passing into the end zone. Players cannot run with the disc, and play continues until one team scores.
With pinpoint passing and the unique flight of the disc, each game generates many exciting catches and defensive plays that frequently
appear on EPSN’s Sports Center Top 10, Fox Sports, Bleacher Report, and other leading sports shows.
The league has 22 teams playing in the US and Canada. Each team competes in a 12-game regular season schedule, with top teams entering a playoff round and divisional winners advancing to a final four style Championship Weekend. The league’s audience enjoys exciting, affordable, family-friendly events.
Challenge
The sport of Ultimate Disc is often confused with the sport of Frisbee golf. Because of this, it was important to educate the media about the American Ultimate Disc League, the history behind the game, its diversity and inclusion initiatives, and how it’s grown to become a sport that will soon be included in the Summer Olympic games. Merit Mile needed to present a strategy to help The AUDL establish itself as the “Ultimate” sport where players execute incredible displays of athleticism while having the utmost respect for each other and the game.
Solutions
Merit Mile created an integrated Public Relations program utilizing the insight, data, and player profiles provided by the AUDL. Merit Mile developed a key messaging framework, created unique story angles, and provided thought leadership interviews, further establishing The AUDL as a credible leader in the world of professional sports.
Results
With the help of Merit Mile, The AUDL is now inserted into conversations across all markets in the United States. The AUDL has also been featured in a variety of top TV shows, publications, and podcasts.
For the first six months of the AUDL's engagement with Merit Mile, the client averaged $231.17 return on every dollar invested into their public relations program.
Total Impressions: 106,400,251
Total Ad Equivalency: $4,854,627
Total ROI: 231.17 Monthly
Your Merit Mile Team
John Sternal
Partner, PR,
Social, Research
Justin Baronoff
Public Relations
Account Executive
Saul Darville
Executive
Creative
Director
Mitch Curry
Project
Manager
About Merit Mile
Established in 2007 in Boca Raton, FL, Merit Mile is a marketing services provider focused on helping companies and corporate marketing departments build brands, drive sales revenue, and garner publicity in their respective industries. Our unique differentiator at Merit Mile is our ability to 100% own the message, the publicity, and the demand generation aspects of the corporate marketing function. Clients hire us and rehire us for our ability to refine their messaging/value proposition, develop top and mid-funnel leads, and get the type of editorial publicity that differentiates them from their competitors. From branding to PR to demand generation, Merit Mile is the high-octane fuel that invigorates corporate growth engines. To learn more, please email us at Hello@MeritMile.com, call us at 1-561-362-888, or visit us at www.MeritMile.com.
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