Websites are a necessity, but thoughtful UI/UX is a luxury.

AnywhereApp is a Workspace-as-a-Service (WaaS) solution. Virtual applications and desktops are served onto computers, phones and tablets remotely. WaaS is cloud-based. The apps, files, and desktops are hosted on a central server and accessible with an internet connection – Anything, Anywhere.

Challenge

Define and launch the AnywhereApp brand online after designing the brand identity, and crafting the messaging and positioning.  Communicate true value and differentiate from similar solutions in a very cluttered, fragmented and competitive market.

Solutions

Merit Mile not only developed the branding, strategy, messaging and website, but also an end-to-end digital bill of materials to launch in time for Citrix Synergy, the defining trade show—and moment—for AnywhereApp.

Results

Supported with a post-Synergy lead nurturing program and a demand generation toolkit, Merit Mile launched the AnywhereApp brand on-time and on-budget. Visually, the new identity is fresh and future-minded with a stand-out-from-the-crowd appeal. The launch of the new identity and go-to-market plan was coordinated around the largest industry trade show and was promoted successfully with PR and social media.

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Deliverables

  • Messaging and Positioning Framework
  • Product Identity & Brand Guide
  • Go-to-Market Plan
  • Go-to-Market Planning Workshop
  • Anywhere App Website
  • Customer Facing Presentation
  • Selling/Positioning Training Presentation
  • Solution Overview Whitepaper
  • Custom Icon Development
  • Video – Business Level
  • Case Study
  • Sales Reference Card
  • Tele-Sales Guide
  • Email Campaigns
  • Social Media
  • Demand Generation Toolkit

"A world-class website begins as a brief conversation, let’s talk."