Economic forces are playing havoc with some of the most trusted brands in the global marketplace. For many of you, it’s simply about maintenance. For some, it’s about survival.
AIDA—It’s Not Just An Opera
If you want your messaging to be effective, AIDA should be music to your ears.
With the advent of new media, and more recently Web 2.0, some believed that advertising as we knew it was dead. Certainly, the communication dynamic changed profoundly. Instead of a one-way conversation—seller talking at buyer—a two-way dialog became possible. read more
Finding News When There Isn’t Any
Using LinkedIn to Promote a Webinar
LinkedIn and similar networking sites are a great way to generate free buzz for a B2B webinar. Since Linkedin is focused on professional networking, it gives you an opportunity to reach out to other professionals and potential customers. read more
Virtualization in 2009: It’s All About the Channel.
Looking back, it’s amazing to witness the virtualization industry’s evolution. I think ‘08 will long be recognized as the year of the virtualization draft. Some entered the big leagues and took bold leaps, others overpromised, and even more under-delivered. In the end, who will win, who will tread water, and who will flat out lose? read more





