I didn’t get the memo - when did marketing planning take on the emotional maladies of tax preparation? As it relates to blueprinting your business goals for 2009, you likely fall into one of two categories: procrastinator or producer. Which are you?

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Economic forces are playing havoc with some of the most trusted brands in the global marketplace. For many of you, it’s simply about maintenance. For some, it’s about survival. 

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If you want your messaging to be effective, AIDA should be music to your ears.

With the advent of new media, and more recently Web 2.0, some believed that advertising as we knew it was dead. Certainly, the communication dynamic changed profoundly. Instead of a one-way conversation—seller talking at buyer—a two-way dialog became possible. read more

In between the CEO’s office and the mailroom, you can always find interesting company stories and opportunities to get into the news media.

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LinkedIn and similar networking sites are a great way to generate free buzz for a B2B webinar. Since Linkedin is focused on professional networking, it gives you an opportunity to reach out to other professionals and potential customers. read more

Looking back, it’s amazing to witness the virtualization industry’s evolution. I think ‘08 will long be recognized as the year of the virtualization draft. Some entered the big leagues and took bold leaps, others overpromised, and even more under-delivered. In the end, who will win, who will tread water, and who will flat out lose? read more